Game Over
We’re shutting down Yetto in February -— by which we mean Yetto the helpdesk (which has been shut down for a while), Dashbort the support data tool (which was our pivot), and Lox Populi, Inc. (which is the legal name of the company). The whole shebang. We’re closing all operations over the next couple of weeks.
This isn’t a post about the lessons I’ve learned or why failure is actually success. It’s not even about what I’m doing next or how much time I’m taking off to reflect.
There are a lot of LinkedIn posts and blogs and TikToks and YouTube videos of founders talking about the journey, whether it’s successful or not. There’s always some advice, maybe some talk about the emotional tolls, and often a spin about how even when it’s terrible it’s great.
Maybe all of that’s true, maybe it’s subjective. Maybe it all depends.
Doesn’t matter. I will simply say that the past three years of working on Yetto have been some of the most fulfilling and rewarding of my professional career. It has been great. And it’s been great because of all the people I’ve had the opportunity to work with and meet and talk to and hang out with.
I’m not listing people to thank, because I’d inevitably leave someone off and then I’d feel bad that they feel bad. So I’ll just thank some categories and you, dear reader, can slot yourself into whichever one you feel is most appropriate.
Thanks to our friends and families for putting up with us. And to our investors for believing in us and our ideas. And to everyone who had a hand in building stuff with us - designers, developers, illustrators, editors, marketers. And, of course, to the customers who came on this little ride for as long as they could.
Above all, though: thank you, support community. The friends we have there have been our best supporters (obviously), advisors, promoters, and partners. We couldn’t have done any of this without you. I can’t imagine a better group of people to surround myself with.
To answer at least some questions, I don’t know what I’m doing next. Not yet. For now, I’m going to be spending time with my support community and building some tools for them and myself and anyone who needs something.
If you’re in ElevateCX or Support Driven and want to chat, you can always message me there. Anyone else has to email. Them’s the rules.
See you in the queue.
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